This Privacy Policy explains how Horsepwer, operating at horsepwer.co.uk, collects, uses, and protects your personal data when you visit our website. Horsepwer.co.uk acts as the data controller for all personal information gathered through this site. By continuing to use horsepwer.co.uk, you acknowledge that you have read and understood this policy. This policy was last updated in 2026 and applies to all users accessing our casino review content, including our Velobet casino coverage, from Great Britain and elsewhere.
Information We Collect
Information You Provide
- Your name and email address if you contact us directly via our contact form or email
- Any feedback, queries, or correspondence you submit to the Horsepwer team
- Newsletter subscription details, including your email address and preferences, if you opt in
- Any other information you voluntarily provide when communicating with horsepwer.co.uk
Information Collected Automatically
- Your IP address and approximate geographic location
- Browser type, version, and operating system
- Pages visited on horsepwer.co.uk, time spent on each page, and navigation paths
- Referring URLs and search terms used to find our site
- Device identifiers and screen resolution data
- Cookie and tracking pixel data as described in the section below
Cookies We Use
Horsepwer.co.uk uses cookies and similar tracking technologies to improve site functionality, analyse visitor behaviour, and support our affiliate partnerships. You can manage your cookie preferences at any time through your browser settings or our cookie consent tool. Please note that disabling certain cookies may affect the performance and features of horsepwer.co.uk.
| Cookie Type | Purpose | Retention |
|---|---|---|
| Essential | Ensures core site functionality, security, and page load on horsepwer.co.uk | Session / up to 12 months |
| Analytics | Collects anonymised data on user behaviour via tools such as Google Analytics to help us improve content | Up to 26 months |
| Affiliate / Marketing | Tracks clicks on affiliate links to casino operators, including Velobet, enabling commission attribution | Up to 30 days |
| Preferences | Remembers your cookie consent choices and site display preferences on horsepwer.co.uk | Up to 12 months |
| Third-Party Advertising | Used by advertising partners to deliver relevant promotional content related to casino offers | Up to 90 days |
How We Use Your Data
- To operate and maintain horsepwer.co.uk and deliver our casino review content
- To respond to your enquiries and provide customer support
- To analyse site traffic and user behaviour in order to improve our content and user experience
- To send newsletters or updates where you have given explicit consent
- To manage and track affiliate relationships with casino operators such as Velobet
- To comply with applicable legal obligations under UK law
- To detect and prevent fraudulent or abusive activity on our platform
Legal Bases for Processing
Horsepwer.co.uk processes your personal data in accordance with the UK GDPR and the Data Protection Act 2018. Depending on the nature of the processing activity, we rely on one or more of the following legal bases: consent (for example, where you subscribe to our newsletter or accept non-essential cookies); legitimate interests (for example, to analyse site performance, maintain security, and manage affiliate tracking where these interests are not overridden by your rights); and legal obligation where compliance with UK law requires us to process certain data. Where we rely on consent, you have the right to withdraw it at any time without affecting the lawfulness of prior processing.
Third Parties & Affiliate Links
Horsepwer.co.uk publishes reviews of and affiliate links to third-party casino operators, including Velobet. When you click an affiliate link, you will be directed to an external operator's website, which operates under its own privacy policy. Horsepwer.co.uk is not responsible for the data practices of linked third parties. We also work with analytics providers such as Google Analytics, which may process your data on servers outside the UK. We ensure appropriate safeguards, including standard contractual clauses, are in place for any international data transfers. We do not sell your personal data to any third party.
Your Privacy Rights
- Right of Access: You may request a copy of the personal data horsepwer.co.uk holds about you
- Right to Rectification: You may ask us to correct any inaccurate or incomplete data
- Right to Erasure: You may request that we delete your personal data where there is no legitimate reason for us to continue holding it
- Right to Data Portability: You may request that we provide your data in a structured, commonly used, machine-readable format
- Right to Object: You may object to processing based on legitimate interests or for direct marketing purposes
- Right to Restrict Processing: You may ask us to restrict how we use your data in certain circumstances
- Right to Withdraw Consent: Where processing is based on consent, you may withdraw it at any time via our cookie tool or by contacting us directly
To exercise any of these rights, please contact the Horsepwer team using the details provided in the Contact section below. We will respond within 30 days in accordance with UK GDPR requirements. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk if you believe your rights have been infringed.
Data Security & Retention
Horsepwer.co.uk implements appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, or disclosure. These include secure HTTPS encryption across the site and restricted access to personal data held by our team. We retain personal data only for as long as necessary to fulfil the purposes outlined in this policy or to comply with legal obligations. Contact form data and correspondence are typically retained for up to two years. Anonymised analytics data may be retained for longer periods for statistical purposes. Once data is no longer required, it is securely deleted or anonymised.
Contact
If you have any questions, concerns, or requests relating to this Privacy Policy or the way horsepwer.co.uk handles your personal data, please contact the Horsepwer team by email at [email protected]. You may also write to us at the registered address associated with horsepwer.co.uk. We are committed to addressing all privacy-related enquiries promptly and transparently, and we welcome any feedback that helps us improve our data practices.